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Monthly Archives: September 2012
Gamification and Retail Location Based Services
Yesterday when I was speaking at the New Zealand eTourism Conference the subject of gamification came up. Interesting that not many people knew what the word meant and in fact as I write this, neither does my spell checker. Gamification … Continue reading
eTourism Conference
I have the pleasure of being a late inclusion at the eTourism Conference tomorrow at the Pullman Hotel in Auckland tomorrow, running a panel together with Gareth Pearce. Our session is entitled Embracing Mobile Technology. Gareth has some interesting information … Continue reading
Posted in Business Consultant, Business Intelligence, Location Based Services, Tourism, Uncategorized
Tagged BAU, business growth, eTourism, FIT Tourist, Foursquare, gamifiction, good business, KPI, measure success, Mobile technology, mobile tourism, Tourism, Tourism Conference, travel blog, USA Road Trip
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What Does Location Have to do With Your Business?
I caught up with a fellow consultant today, Chris Bunce of Cashtree, to discuss mutual interests in guiding businesses to growth and achievement of business goals. Chris has many years of international consultancy experience in financial and business prosperity. One … Continue reading
Posted in Business Consultant, Business Intelligence, Location Based Services, Proximity Based Marketing, Social Media, SoLoMo, Uncategorized
Tagged BAU, boat BMW and bach, Borders, bricks and mortar, business, Business As Usual, business consultant, customer loyalty, disrupt or be disrupted, evolve business, grow business, marketing, reinvent business, Sounds Music, understand customers, work in business, work on business
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The New Knowledge Economy
As the iPhone 5 is about to be announced, many companies are wondering how they can continue to keep prices up and sell in an old school supply and demand economy. The fact is that most companies can’t. We are … Continue reading
Posted in Business Intelligence, Location Based Services, Proximity Based Marketing, Retail, SmartPhone, Social Media, Uncategorized
Tagged BAU, business consultant, disrupt or be disrupted, Fatal Flaw, If it aint broke, iPhone 5, Knowledge Economy, LinkedIn, location based services consultant, mobile consultant, mobile marketing, new economy, new idea, Smartphone
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Location Based Services and Diabetes
Diabetes is a common problem around the world with over 345 million people worldwide according to a Qualcomm article which talks about trials of a wireless glucose meter which they areĀ triallingĀ on some of their own staff. Diabetes New Zealand says … Continue reading
Posted in GPS, Location Based Services, Location Based Services for Health, Mobile Apps, SmartPhone, SoLoMo, Uncategorized
Tagged A&E, Diabetes, Diabetes App, Diabetes Association, diabetes call centre, diabetes help, Diabetes New Zealand, Diabetes Panic button, diabetes volunteer, diabetic coma, insulin, Locating diabetes patient, MedicAlert, mobile panic button, pharmacy, Qualcomm, Type 1 Diabetes
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Making Maori Culture and History Accessible on Mobile
Education is a sitter for location based services and there have been many applications for tourists around the world where people can learn about the places they are visiting, what their significance is, stories and items of interest. A couple … Continue reading
Posted in GPS, Location Based Education, Location Based Services, Maori Culture, Mobile Apps, SmartPhone, SoLoMo, Uncategorized
Tagged Archeology, Augmented Reality, history, Iwi radio, Kawharu, Location Based Education, Maori history, Maoritanga, Ministry of Culture and Heritage, Mississippi, Muriwai, Natchez Trace, New Zealand, Ngati Whatua, Pharr Mounds, tourism radio, Whare-Kura Pa
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