Monthly Archives: September 2012

Gamification and Retail Location Based Services

Yesterday when I was speaking at the New Zealand eTourism Conference the subject of gamification came up. Interesting that not many people knew what the word meant and in fact as I write this, neither does my spell checker. Gamification … Continue reading

Posted in GPS, Location Based Services, Proximity Based Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

eTourism Conference

I have the pleasure of being a late inclusion at the eTourism Conference tomorrow at the Pullman Hotel in Auckland tomorrow, running a panel together with Gareth Pearce. Our session is entitled Embracing Mobile Technology. Gareth has some interesting information … Continue reading

Posted in Business Consultant, Business Intelligence, Location Based Services, Tourism, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

What Does Location Have to do With Your Business?

I caught up with a fellow consultant today, Chris Bunce of Cashtree, to discuss mutual interests in guiding businesses to growth and achievement of business goals. Chris has many years of international consultancy experience in financial and business prosperity. One … Continue reading

Posted in Business Consultant, Business Intelligence, Location Based Services, Proximity Based Marketing, Social Media, SoLoMo, Uncategorized | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Grocers Planning to Embrace Social Media

According to recent research mentioned in an inBlurbs story this week, grocery industry executives say that they will go from 12% usage of social media to 65% over the next 5 years. A key motivator is trying to stand out … Continue reading

Posted in Business Intelligence, Car Navigation, GPS, Location Based Services, Mobile Apps, Proximity Based Marketing, Retail, SmartPhone, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The New Knowledge Economy

As the iPhone 5 is about to be announced, many companies are wondering how they can continue to keep prices up and sell in an old school supply and demand economy. The fact is that most companies can’t. We are … Continue reading

Posted in Business Intelligence, Location Based Services, Proximity Based Marketing, Retail, SmartPhone, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

Location Based Services and Diabetes

Diabetes is a common problem around the world with over 345 million people worldwide according to a Qualcomm article which talks about trials of a wireless glucose meter which they areĀ triallingĀ on some of their own staff. Diabetes New Zealand says … Continue reading

Posted in GPS, Location Based Services, Location Based Services for Health, Mobile Apps, SmartPhone, SoLoMo, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Making Maori Culture and History Accessible on Mobile

Education is a sitter for location based services and there have been many applications for tourists around the world where people can learn about the places they are visiting, what their significance is, stories and items of interest. A couple … Continue reading

Posted in GPS, Location Based Education, Location Based Services, Maori Culture, Mobile Apps, SmartPhone, SoLoMo, Uncategorized | Tagged , , , , , , , , , , , , , , , , | 1 Comment