I have the pleasure of being a late inclusion at the eTourism Conference tomorrow at the Pullman Hotel in Auckland tomorrow, running a panel together with Gareth Pearce. Our session is entitled Embracing Mobile Technology.
Gareth has some interesting information and statistics that should get people in the industry appreciating the power of mobile and the numbers of people who are using mobile to make decisions on where to eat, where to stay and how to entertain themselves. It would be folly for businesses in the tourism industry not to embrace and engage in these technologies, but there are also pitfalls and easy ways to waste time and money in the wrong places.
In my part of the presentation, I will be sharing some of the lessons I learned on my recent USA road trip. If you are interested, you will find some of my learning on mobile apps and how hard it is to be an FIT there. Start at the end, with my story about Foursquare and you will find links to the rest of the blogs on this topic.
I don’t know the mix of the audience and hope that it is not a case of preaching to the converted as I often find at these conferences that the people who need the information the most, are the ones who don’t attend. If you follow my blogs, you will find a couple of common threads. First, the business basics are fundamentally important, but Business As Usual ‘BAU’ is not a good business model if you wish your business to grow.
Second, you need to keep innovating in some way to keep your business growing and to keep people wanting to come back, to recommend your business and allow you to achieve your goals. I therefore have some fundamental questions for any business, that I will be white-boarding at the eTourism conference tomorrow. I would welcome your comments or thoughts as to what these mean to you and your business.
- Why are you in business?
- What are your KPI’s?
- How do you measure success?
- Do you want more business?
- What represents good business for you?
- What sort of customers do you want?
- How would you define your business?
- How would your customers define your business? What does it mean to them?
- Do you use gamification in your business?
- Do you ever think about these points? Do you act on them?