One of my favourite reads over the last couple of years has been Jeff Jarvis’ book entitled What Would Google Do?
Given their phenomenal and ongoing success Google continue to innovate and reinvent themselves. This is something that most companies don’t do. There is a general malaise in business with people entrenched in their ‘jobs’ doing business the way they have always done it. I call that BAU or business as usual and in today’s rapidly changing world, I consider this, the quickest way to drive your business into the ground. I think it shows disrespect for your customers, employees and shareholders. It shows a lack of foresight and explains why many brand names are slowly disappearing when they don’t have to.
I also subscribe to the philosophy that if you are not having fun and engaging with your clients and helping them do so with theirs, then you are not going to have a reason to jump out of bed in the morning, looking forward to starting a new work day. I know, its the end of the year and you are tired. I am too, but I’m also excited about 2013, it is going to be an amazing exciting year, because I’ve decided to make it that.
I’m going to make things happen for my clients and I’m going to do things I have never done before and go to places I haven’t been to before. Hopefully along the way I will help my clients do the same.
So back to the book. If you are looking for a summer holiday read that is easy to follow but very thought provoking, go to your book-store, library or buy it from Amazon as I did. Seth Godin said of this book: “In your hands you hold a rare thing, the work of a genuine visionary, someone willing to regularly and aggressively challenge the status quo. Five years from now, many people are going to regret the fact they didn’t read this book today, when they had the chance. Don’t make that mistake.”
My copy is a hedgehog of post it flags, notations and highlighted gems. I refer back to it regularly. of course if you don’t want to do that, you can always contact me directly and ask me how these concepts can work for your unique business. I am always looking for more consultancy clients and I love creative problem solving.
Google is big, very big. Does this mean that their concepts only apply to billion dollar corporations. No. Jeff Jarvis says “Small is the new big.” Is it any coincidence that another book people have been raving about is “It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business” although it is an interesting coincidence that this best seller was also written by someone with the initials JJ.
Whether you read the book, whether you contact me, or whether you just go back to what you know, Business As Usual, its your choice and I wish you well. There are many types of people in the world. Those who make things happen, those who watch things happen and those who wonder what happened. The richness of our existence as human beings is that we can choose which of those we want to be.