Location, location, location – it’s important in the grocery business, too, with colorful produce drawing customers in and dairy items pulling them to the back of the store. But the trip through the…
This is a really interesting story. Over the years I have studied many techniques to get people to buy more product in supermarkets.
This is something a little different. The research in Pittsburgh found that the average shopper walks around 1400 feet in their regular shop, but they only cover about half of the floor space.
When they offered them coupons that took them outside of their planned route, they purchased another item on average for every additional 55 feet they walked. Their spend increased significantly over and above the specials themselves.
If brands like Countdown which already offer shopping lists for smartphones with guidance through the aisles were to add internal navigation and used this psychology within the apps, they could potentially increase the spend and they are already halfway there.