Countdown showed some real grocery leadership in New Zealand when they created their mobile application (which is actually not easy to find on their web site). I thought it was great, but now I don’t use it, or my Onecard. Here’s why.
- Just to get Onecard out of the way. I have cards for Africa. I made a decision last year to only carry the essentials that I need. My Onecard, my Subway card I now have the iPhone version), my frequent flyer cards and all of the coffee cards, BP car wash cards etc now sit in a drawer and are no longer weighing down my wallet. In fact I don’t even carry a wallet any more because I don’t carry cash.
- I want my phone to be my Onecard. I want it to recognise me when I come into the store. I spend plenty of money there, but my Onecard points are zero. I always have my mobile with me.
- I want gamification, the app is really good in what it does do, but its not fun. Give me points every time I take something out of the fridge, and scan it into the shopping list.
- I want to be greeted by the app when I come into the store. Check me in and give me points every time I go there.
- I want it to be my concierge, my personal shopping companion, a virtual shopping assistant. I want it to make recommendations based on previous purchases or perhaps even on what I’m buying now.
- I want self scanning from my mobile as I go through the store. I want the app to tell me how much I’m spending, counter the negative of that by how much I am saving on RRP and that if I spend $15 more this shop I will get a 20 cents per litre petrol voucher.
- I want to synchronise my shopping list with the rest of the family automatically. Maybe I could hit a button that notifies my wife (or vice versa) that I am shopping and does she want to add anything.
- Give me extra points or even badges for buying healthy foods.