Everyone in your retail store has a mobile phone, probably more than half have a smartphone and they are using it in your store. What are they doing with it?
1. According to a Pew Report earlier this year 46% of them are calling friends or family for advice on a purchase.
2. According to the same report 28% of them are going online and reading reviews about the product they are interested in buying.
3. Again from the report, in January this year 26% are going online to see what price your competitors are offering for the same or similar product.
The question is, how are and your sales team engaging with these customers? What value are you offering them to help them with their decision? They have made the effort to come into your business and a large percentage of them are open to buy.
I frequently hear complaints about people going to a store to check out the products and then buying online. In fact in this report, 12% of the people surveyed in fact did go online and purchase the products they were looking at. That’s almost 1 in 8 people that may have visited your store, wanting to buy something and they did, but not from you.
How can you engage with people who are using their mobiles in the store? How can you turn their obvious interest into sales? Do you have a mobile strategy?