Does this sound like you? I know so many people who have great businesses and great ideas. Many of them have a blog on their website, or on a site like WordPress, but they often tell me they don’t have time to keep it up to date.
Your blog is an opportunity for you to share information about your business and develop a relationship with existing and potential customers. It’s an opportunity for you to tell stories about your industry, your business, things you are passionate about.
I belong to a networking group of people who own their own businesses in Information Technology. They are very clever people, doing very clever things, yet they find it difficult to get up and tell people about what they are doing. This is not unusual for technical people, but they are potentially depriving customers of the opportunity to find out about their solutions.
When I was President of the NZ Wireless Forum, we used to have two free pages in a national broadsheet newspaper once a month, that the members could use to tell their stories, for FREE! Despite this, it was a real struggle to fill the pages. I used to end up writing stories and taking photos for them. I understand why. Many of you are more comfortable in front of a computer and running your business, but business needs growth and that means more people need to be able to find you.
That’s what I’m offering now with SoLoMo. If you need help either learning to blog, or don’t have time to tell your stories and share your expertise, why not drop me an email at firstname.lastname@example.org and we can have a chat about it. I know you have some really interesting stories. Sometimes you need a storyteller to help you get them out there.