A new Travel Indiana tablet app offers travelers throughout the state valuable information on destinations and attractions and links to cost-saving offers.
I scooped this as an example of how not to do it. The story and features mentioned give me no reason to download the app at all. Does it have location based features? Does it offer me deals based on proximity, profile or context? Does it let me see or share comments or pictures that I have taken? Are there reviews? Brochureware with clicks to advertisers does not make a killer app. If it is a killer app, then the PR needs to tell us that. If it isn’t, they might have wasted their money and their credibility with AP inmo.