‘Geofence’ technology will allow advertisers to send messages to subscribers who pass by their retail locations
This is great news providing they get the context and profile right. Good to see that people get no more than 4 offers a week. The key is relevancy and timeliness. Get that right and people will enjoy it.
That entails significant commitment from retailers to do it right. I keep seeing questions on LinkedIn asking how can we compete with the Internet. This is hopefully an example of how.