Writing is hard work, and it’s easy to get so personally attached to your work that you struggle to edit or finish it. Here’s some advice from the Mark Twain that might help.
This is good advice, they are only words. Just to add to this advice, brevity i good. This is big coming from someone who likes to write lots of words. When it comes to blogs, don’t use a paragraph when a sentence will do.
Leave out the jargon unless you are writing to a closed group audience who know all the terms y are using.
I think the bottom line as per this article, is the bottom line. Why are you writing this blog in the first place? What is the outcome you are looking for? Do you want people to do something? What? Is it clear in the blog, particularly at the end?
Something I have started doing, is following the example of Michael Nolan, that is adding the read time in minutes and seconds in the title. This achieves two objectives.
1. It makes me keep it short and to the point.
2. It tells the reader how much time they will need to invest in order to read the blog. If its under 2 minutes, its low risk for a possible good outcome.
So what would I like you to do? Draft your next blog and use the above advice. Then send me a link. I will come and read it:) I might even leave a comment:)