Blogfade, you may not have heard the term before, but that doesn’t mean you’re not guilty of it. Blogfade is when you set up a blog and start posting to it and then you forget all about it, or the person who was managing it leaves and no one else takes over.
Blogfade is not good for your business or your reputation. If you have a proud link on your website to your blog and when people click on it to learn more about your company and it hasn’t been updated since October last year, what sort of image does that present to potential clients? If that’s how much you care about your reputation, what sort of a guardian are going to be for theirs?
I was tempted to name and shame because there are a huge number of companies that fall into this category and some of them need a shake up. But, no I’m not going to do that. Maybe now that I’ve brought it to your attention, you will do something about it.
Don’t have time to blog? That’s great, you must be getting more business than you need. In that case, just delete the blog, maybe even delete your website unless it serves a different purpose. Of course having more business than you need right now, doesn’t mean it will stay that way.
Don’t have anything to blog about? Really? What you might consider normal humdrum day to day business might be really exciting to someone else. What do you talk to your customers about? What problems did you solve for clients this week that you might be able to help others with? What gets you out of bed in the morning? What happened in the news that is relevant to your business?
Blogs don’t have to be long, in fact short with a photo is good. But I’d rather see no blog, than one that has been sadly ignored and neglected. It makes me wonder if that reflects the state of your business. This blog should have taken you no more than a minute to read. How long did it take for people to get a first impression of your company from your blog?