Geolocation based marketing offers considerable mobile commerce potential – Mobile Commerce Press

See on Scoop.itLocation Is Everywhere

Mobile Commerce Press Geolocation based marketing offers considerable mobile commerce potential Mobile Commerce Press By next year, hybrid location based marketing technology solutions will already have leapt ahead of individual indoor smartphone…

Luigi Cappel‘s insight:

Geolocation is only the first step. For this to be a valuable marketing tool you need to add context, profile and time of day into the strategy. Don’t give me a coupon, give me a deal that I will be interested in it at a time that I am likely to want to buy, however don’t appear to have done so yet. But don’t make it creepy:)

 

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About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
This entry was posted in Location Based Consultant, Marketing, Mobile Apps, Proximity Based Marketing, SmartPhone, The Location Guru and tagged , , , , , . Bookmark the permalink.

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