The secrets of writing a great press release – Real Business

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The secrets of writing a great press release
Real Business
Have you lost count of how many times someone has said in a meeting, ‘Oh let’s write a press release’ and sat and wondered WHY?

Luigi Cappel‘s insight:

There is so much more to it than this, but it is a good start.

Here are a few more things to add:






If you are submitting to a big publication, make contact with the editor or journo. Make sure you understand how they feel their readers would want to read the story. Look at their writing style, offer a picture unique to their publication.

Just writing an OK story is fine, but you want it published, right?

About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
This entry was posted in Business Writing, PR and tagged , , , , , , , , . Bookmark the permalink.

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