The A-2-Z of Business Blog Writing: J is for Jokes – Business 2 Community (blog)

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The A-2-Z of Business Blog Writing: J is for Jokes
Business 2 Community (blog)
The A 2 Z of Business Blog Writing: J is for Jokes image HTWB Jokes Jokes aren’t right for many blogs.

Luigi Cappel‘s insight:

It’s not often that I curate a post that I disagree with. Don’t get me wrong, I’m all for humor, but unless under certain circumstances where it may be related to a competition or campaign, I would leave them out.

What you can and should do IMHO is to find the humor in a situation that can be used to tell an anecdotal story, where it helps get a message across as well as portrays a sense of humor for the company itself.

I often use humor on my blog at www.thefuturediaries.com. I have also in the past used quotes as a preface or intro to a blog or newsletter. They proved very popular and often generated engagement with the readers. I even got complaints when there wasn’t a quote of the day!

Remember that if your blog is for business, you have to use your business hat. If you are an iconic brand that uses humor in a big way like Tui Beer in New Zealand, jokes might be relevant, but for most business blogs, imho jokes are out, sorry…

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About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
This entry was posted in Blog, Blog coach, Blogging, Business Writing, Marketing and tagged , , , . Bookmark the permalink.

One Response to The A-2-Z of Business Blog Writing: J is for Jokes – Business 2 Community (blog)

  1. Nice Post! thank you for sharing. all step is easy and useful.
    Business Consulting Brisbane

    Like

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