Mobile apps secretly sharing personal data targeted by FTC – QR Code Press

See on Scoop.itLocation Is Everywhere

QR Code Press Mobile apps secretly sharing personal data targeted by FTC QR Code Press The FTC has made an announcement of an important occurrence in the mobile apps industry as it has just issued its first settlement involving a slap on the risk…

Luigi Cappel‘s insight:

Quote from this article “Researchers at Carnegie Mellon University recently released the results of a study that showed that 56 out of the top 100 Android apps collect location or device data, or contact lists, frequently without end users even knowing.”

As I mentioned on my personal blog, your data is being bought and sold all the time. Ever wondered how people got your name when they called you for a charitable donation? Read my blog to get an idea of what happens when you use your loyalty card and an example of how easy it is to find out about people. I found names and details on Facebook of 432 people who like Edam Cheese and over a million people who like Edam, Cheese, and the Netherlands. It’s a marketers dream, but its also YOUR personal information. You probably put it there.

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About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
This entry was posted in Big Data, Internet of Things, Location Based Services, Loyalty, Market Research, Marketing, Mobile Apps, Privacy and tagged , , , , , , , , , , , , . Bookmark the permalink.

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