7 Reasons Your Blog Sucks & How to Fix It – Search Engine Watch

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7 Reasons Your Blog Sucks & How to Fix It Search Engine Watch If their writing chops aren’t up to par, you might get blog posts that are unfocused, rambling or poorly structured, or the posts have no clear thesis or a really bold opinion with no…

Luigi Cappel‘s insight:

You have a blog, but it’s not getting the number of visits you want. This is a good list, but as one of the commenter’s says, one item that is missing from the list is a good image. Original images are best of course. Why is Pinterest doing so well.

Back in the day when I did a lot of press releases that I successfully pitched to prnt newspapers and magazines, I always included high quality photos. For the the media that were the most important, I would give them a unique photo and I would include a hand written note asking them to urgently let me know if they weren’t going to use the photo (never for a moment suggesting they weren’t going to use the story) because that particular photo was offered uniquely to their publication. I found that where I did this, I had a very high success rate, I’m talking way over 50% that went to press. Having visited many editors at national newspapers and major magazines, I can tell you that was very high.

Today with the rise of Pinterest, Instagram, Facebook etc, they are all becoming very visual and the concern about pictures generating data that is expensive for end users to download on their mobiles no longer outweighs the value of the image, which of course tells a thousand words. Perhaps consider using it that way too, if the picture tells a good relevant story, use fewer words:)


About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
This entry was posted in Blog, Blog coach, Blogging, Business Writing, PR and tagged , , , , , , , , . Bookmark the permalink.

1 Response to 7 Reasons Your Blog Sucks & How to Fix It – Search Engine Watch

  1. Deepak says:

    All the tips you have mentioned here are very beneficial. its quite impressive and very informative posts. Its a good resource for me to improve my knowledge. Thanks for sharing such informative post.


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