Publishers map out a new viral tactic
On Twitter, maps are everywhere –and you certainly don’t need a map to find one. And the primary proliferator of digital maps are publishers.
I’m not sure I like the word viral tactic, because it implies that people are using maps in order to draw people to their websites and then have them find information that wasn’t what they were looking for.
Maps are a way of representing spatial or location based data. If the information provided isn’t useful, the credibility of the business that used a map to get people to click on their social media links as a cynical traffic generation tool, could quickly backfire on them.
Maps are a brilliant tool to represent information. Reporting tools now make it very easy to display just about anything on a map and as all experts will tell you, people love maps.
The big change today is that BI tools, geocoding and map tools are very easy to access these days and most of it, at least at an entry level is available for free.
So by all means use maps to attract people to your blog or website, I often do that. Just make sure that when people arrive, they get value from it. Want people to keep coming back to your site, give them value.
See on digiday.com