Facebook can help you avoid a fateful vacation mistake.
What it comes down to with location is asking the right questions. I don’t know the percentage of people that check in with Facebook. But the great thing is that Facebook Graph provides a tool for people to find location based information.
I wonder if Governments use these tools to support the limited information provided by research such as the annual population census.
As, or if , greater numbers of people use these tools, the qualitative information will improve. For now, it is important to remember that only certain demographics are using this data, so the more important stat if you want to understand the best beaches to take your children, or to avoid teenagers and children, is the age groups of people who are checking in. I suspect that Facebook then becomes very useful for teenagers looking at where to go and others looking at where to avoid teenagers. It could be useful for businesses wanting to attract or sell to those people. Beyond that, I’m not so sure. What do you think?