Ever heard of an airline staff receiving and checking in a passenger at the counter using cutting-edge technology like Google Glass or a smartwatch? Yes, this is now a reality. The facility is bein…
I love the concept of Google Glass and fully intend in the future to be the proud owner of Google Glasses or similar. I will use them to the max.
In this case, I’m a little confused and maybe it is early days. but I didn’t release the story. Maybe someone can help me.
I have a airline app on my iPhone 5S that lets me check in, produces a QR code digital boarding pass and when it works it lets me book my seat assignments, check traffic on the way to the airport and weather at my destination (and some other stuff like gate movements and delays).
I haven’t seen anything in this story that seems to take advantage of the unique features of either Google Glass or the Sony Smartwatch.
Have I missed something? A couple of other questions and please don’t think I’m a Luddite, my blogs and history should speak for themselves that I have spent my career solving business problems with leading edge and bleeding edge technology, especially in the mobile computing space.
How many people in the world as a percentage of frequent flying airline passengers have Google Glasses, or will after the upcoming $1500 a piece sale? How many frequent flying airline passengers have Smartphones?
How advantageous are the benefits and to whom? Here’s where I see benefits:
1. Facial recognition if they are warn by flight desk crew. Frequent flyers could be done the courtesy of being treated by name, currently limited to the rich and famous.
2. Facial recognition at customs and security could identify terrorists, or other people prohibited from flying, quickly and easily.
3. Google Glasses could help people find their way to their seats when they get on planes.
4. Google glasses could let me watch movies or other inflight entertainment, identify landmarks from my window seat (would love that one), even take me through the emergency procedures for that unique aircraft.
5. They could guide me to the correct departure gate, something that causes a lot of stress for people with tight connections at major airports.
6. They could help me locate people on the aircraft or at the airport that I am associated with.
7. They could help me locate my taxi driver, when I arrive at my destination.
Loads of great and useful things, but I don’t see any of these things in this story and I just don’t get it. This might be why so many non-geeks are so disinterested in AR glasses. They don’t seem to be coming up with real value propositions that add value or solve problems.
This is a shame because the airline industry is prime for this and there certainly are many high worth individuals flying in those premium seats who could well have a preference for airlines that offer extra value.
If Google Glasses apps add real value, the price premium will also not be barrier. The premium we pay for top of the range Apple and Android mobiles proves that.