Foursquare refreshes Swarm with better check-ins, easier sharing …

Foursquare, the popular location-based social networking service, back in May took all the gamified features out of its main iOS client – the mayorships,


So what do you think of the new Facebook? Are you a bit confused? Is it doing the things you signed up to Facebook for? Is it better or worse? Do they have the gamification right, or was it better before.


It seems to be morphing a lot more into a social app where you can find out where your friends are, but I’m not sure where they are going with things like location based marketing and how the new gamification will work.


Obviously they need to keep reinventing themselves to find new audiences and revenue. Ar they on the right track? I’m really interested in your thoughts.


I do like the idea of who’s nearby and if I worked in the city I would probably use it more to catch up with friends and associates, but I’m not checking in anywhere as often as I used to.

About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
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