Facebook Users Made One Million Check-Ins at World Cup Games

More than one million people checked into World Cup stadiums on Facebook during the month-long tournament, with Brazilians making the most check-ins.

Source: skift.com

Not bad for one sporting event given that it wasn’t the only check in app in town. Really interesting to see the stats that of friendship growth amongst people who attended the World Cup and became Facebook friends that they met there.

 

This is also illustrates to me that we may have reached a tipping point, (must do some research here) on mobile users. One would have to assume that a very large percentage of those million check-ins were on mobile devices.

 

This once again asks the question about what retailers and other service providers are doing to attract these people. There has been talk of Google expecting to increase their sales revenue on the back of a 25% increase in mobile advertising.

Advertisements

About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
This entry was posted in Scoop.it. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s