More than one million people checked into World Cup stadiums on Facebook during the month-long tournament, with Brazilians making the most check-ins.
Source: skift.com
Not bad for one sporting event given that it wasn’t the only check in app in town. Really interesting to see the stats that of friendship growth amongst people who attended the World Cup and became Facebook friends that they met there.
This is also illustrates to me that we may have reached a tipping point, (must do some research here) on mobile users. One would have to assume that a very large percentage of those million check-ins were on mobile devices.
This once again asks the question about what retailers and other service providers are doing to attract these people. There has been talk of Google expecting to increase their sales revenue on the back of a 25% increase in mobile advertising.
SoLoMo Consulting 