Apple is quietly making its move to own in-store digital tracking

Apple is changing how location sharing works on iPhones, and the changes may help it solidify control over the burgeoning in-store tracking and retail analytics industry.

Source: digiday.com

Can someone explain this to me a bit? I’m trying to understand whether Apple is protecting my personal location, or is Apple just taking revenue from sharing it and pushing people to their own technologies like iBeacon?

See on Scoop.itLocation Is Everywhere

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About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
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