You know what TomTom has that Google Maps Navigation doesn’t? Snoop. D. O. Double G. Voice Skins, the same company that brought Homer Simpson to the world
I have to say that the novelty wears off after a while, nevertheless voice skins on your nav have proven to be a huge success for TomTom. It is very smart marketing and a way of renewing your nav over and over again. I spend a lot of time looking at changing markets and how classic business models need to keep reinventing themselves. TomTom is a really good example of a business that keeps doing that.
I remember people saying the market would be saturated 5 years ago, but people are still buying nav units because they are still the best at what they do. That should get a few people going. I’m looking forward to your comments.