BMW tests car-sharing service in Seattle, taking on Car2Go in first U.S. move since halting S.F. pilot – GeekWire

BMW appears to be expanding its DriveNow car-sharing service in Seattle, taking direct aim at Car2Go in one of its most successful markets. GeekWire reader

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It makes total sense, there are the obvious concerns about abuse, people leaving cars dirty inside, smoking in them, but in reality BMW will no doubt have cameras and other forms of sensors and I’m sure anyone abusing the membership system will quickly find an debit on their credit card and the door will fail to open next time they want to use them. This is a great concept and it appears there are sufficient users to make it pay, for the DriveNow company, BMW and for the city to provide EV parking spots. With 50,000 registered users, if I read that right, this can have a significant beneficial impact to urban traffic congestion.

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About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
This entry was posted in cars, Motoring, Ride Share, rideshare, traffic, traffic congestion, traffic demand, traffic design and tagged , , , , , . Bookmark the permalink.

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