Lyft plans to start a new program in Chicago later this month aimed at expanding and motivating the ride-hailing service’s driver pool by offering the chance to rent GM cars for $99 a week, plus 20 cents a mile.
Sourced through Scoop.it from: www.wsj.com
Lyft is offering cars at no more than it would cost a consumer to rent a car and the more rides you deliver to the point that if you do 65 rides a day (that is a big ask) you have no fees at all other than petrol.
Of course this is a short term career, not only for Lyft drivers but also for the taxi industry because Lyft and Uber have been very clear that their long term is driverless cars.
A subtle irony that in the longer term, the more successful these drivers are in moving people out of cabs, the quicker they lose their jobs and livelihood.
Like radio stations who tell me that people listen to them because of the the show hosts, some people will want a driver they can talk to. But in the longer term, if they feel safe in a driverless car, they will enjoy the privacy of talking to privacy of mobile communication:)