Giapo, known around the world as one of the most innovative gelato stores in the world, headquartered in Gore Street in Auckland, has just launched a new loyalty app for smartphones, both iOS (Apple) and Google (Android). You should download it today.
I need to tell you first that, at the time of writing this blog, if you download and set up the app, they will start you off with a 1,000 point sign up bonus, which is equivalent to a free gift of $10 worth of their awesome products. That’s special in itself and very generous.
A key benefit of the app is that you can jump the queue, so you don’t have to wait in line to get your ice cream. You can order and pay online and when you are 2-3 minutes away from the Auckland store, click on “ORDER NOW” and it will be ready for you when you get there.
When I first learned about the app, which launched this week, I thought “But the queue is part of the magic of visiting Giapo”, but for regulars, maybe on a lunch break, when time is precious, and where they aren’t bringing guests with them, who haven’t been before, this will be a plus.
You see, there is something interesting about being in the queue at Giapo. First there is the anticipation and seeing the look on the faces of people who have their ice cream experience in their hands. Then, there is every likelihood that while you are waiting in line, you will be invited to try different flavours and you will likely be drawn into conversation with the gregarious staff and total strangers. Giapo is an experience and the queue, to me, is part of that.
When I last went to Giapo to introduce a friend to his first experience, the store hadn’t yet opened for the day. Not a bad thing, because it was easier to get a car park, but with the new app, there is another surprise. You get access to products with extended hours, not available to the public.
I have to say though, that for my friend, the experience of standing in the queue, of seeing the looks on the faces of other customers, trying different flavours and the passion with which the staff embrace the product and the people, was part of what made the experience memorable.
So, what are you waiting for. If you are in Auckland, or going to Auckland, download the app and give them a try. I’m sure once you have done that, you will become a fan like me. Oh, and if Giapo or his awesome wife Annarosa are there, tell them I sent you. They are amazing people who are dedicated to their craft and totally passionate about their business. Want to know more? Check out their website.