Category Archives: Business

Raves and a little rant from Paihia to Auckland

On the weekend I had the distinct pleasure of being a guest speaker at the Northland National Road Carriers event in Paihia. It was great to have the pleasure to speak with and learn from people that have been on … Continue reading

Posted in Business, car safety, Customer Research, Customers, driver behavior, driver distraction, drivers, driving, driving app, Fleet Management, Freight App, GPS Tracking, Location Based Consultant, Motoring, safer driving, safer journeys, traffic, traffic congestion, Traffic Control, Traffic Information, Traffic Management, Traffic Optimization, truck safety, Trucks | Tagged , , , , , , , , , , , , , , | 2 Comments

Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading

Posted in BAU, Business, Business Consultant, Facebook, Foursquare, Hospitality, Location Based Consultant, location based marketing, Marketing, Marketing apps, Proximity Based Marketing, The Location Guru | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Why “near me” is critically important for multi-location businesses

As searchers become increasingly mobile, hyper-local searches are on the rise — and multi-location businesses stand to benefit the most. Sourced through Scoop.it from: searchengineland.com Are you missing out on business? I’m going to keep this one really simple. Go … Continue reading

Posted in Business, Hospitality, location based apps, location based marketing, Location Based Servces, Location Based Services, New retail ideas, Retail, retail apps, retail survival, Shopping, The Location Guru | Tagged , , , , , , , , , , , | Leave a comment

China’s tech entrepreneurs have stopped copying and started innovating (Wired UK)

China’s startups used to follow the lead of Apple and Facebook but Meituan, XinCheJian and YY are forging their own paths Sourced through Scoop.it from: http://www.wired.co.uk Apparently Seoul is the most ‘drunk’ city in the world. So Chinese entrepreneurs has … Continue reading

Posted in Apple, Apple Watch, BAU, Business, China, Internet of Things, Internet Sales, IoT, New retail ideas, Retail, retail survival, SmartWatch | Tagged , , , , , , , , , , | Leave a comment

10 ways to have a better conversation

When your job hinges on how well you talk to people, you learn a lot about how to have conversations — and that most of us don’t converse very well. Sourced through Scoop.it from: http://www.ted.com Most people know this already, … Continue reading

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Augmented-reality game Ingress arrives on Android Wear watches – CNET

Why are sometimes the easiest and obvious things so hard to get over the line? Continue reading

Posted in Augmented Reality, Best GPS, Business, cars, lbs, Tourism | Tagged , , , , , , , , | Leave a comment