Category Archives: Customer Research

An Idea to Encourage Exercise and Wellbeing using GPS Tracking

Posted on November 1, 2019 by Luigi Cappel

I just read a story about someone who has cycled every road in London over a period of five years. He used a combination of GPS and colouring in the A to Z Map of London. On this video you … Continue reading →

Posted in #TheGPSMadeMeDoIt, Bike tracking, cheap gps, city GPS travel apps, Crime, crime map, crowd sourced data, Customer Research, cycling, disruptive model, Family, Gadgets, Gamification, GPS, GPS Sports Tracking, GPS Tracker, GPS Tracking, Location based games, Location Based Servces, Location Based Services for Health, Mobile Apps, Mobile Health, Mobile Maps, mobile travel apps, nav apps, people tracking, Personal GPS Trackers, SoLoMo, Sport GPS, Sports GPS, Tourism apps, track children, Tracking Apps | Tagged , , , | Leave a comment

STOP. Before You Buy That Business, Talk to the Neighbors

Posted on October 2, 2018 by Luigi Cappel

I’ve just finished the draft of an eBook called ‘5 Top Mistakes People Make When They Are Buying a House’ and it struck me that there are many similarities when buying or locating a business. In this case I want … Continue reading →

Posted in Auckland, Business, Business Consultant, Buying a Business, Buying a House, carpark information, carparking, Collaboration, Customer Research, Education, First Home Buyer, Foresight, good books, Google maps, Google Street View, grocery, Lifestyle, Location Based Consultant, Location Based Education, Map apps, Map data, Maps, Market Research, Marketing, parking, People, property, Real Estate, real estate agent, Restaurant, Retail, retail survival, SoLoMo, The Location Guru | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Social Location-Based Chatter is a Goldmine

Posted on January 6, 2018 by Luigi Cappel

I was listening to the latest Convince and Convert podcast with Carlos Garcia  from HYP3R this morning, which resonated with my passion for loyalty and location based services. This is one of my current favorite podcasts and always has some gems. … Continue reading →

Posted in Business Consultant, Communications, Customer Research, Customers, Foursquare, Hospitality, Hotel, Hotel Apps, Location Based Services, Map apps, New retail ideas, Proximity Based Marketing, Restaurant, Retail, retail apps, Social Media, Social Media Insight, Social Media Marketing, Twitter, Word of Mouth | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

AI, Ethics, Assumptions and Privacy

Posted on November 12, 2017 by Luigi Cappel

My podcasts were up to date and I started looking for something new to listen to in the car and while doing my chores and I’m so glad I did. I landed with Professor Genevieve Bell and the Boyer Lectures … Continue reading →

Posted in Artificial intelligence, Autonomous cars, Customer Research, Driverless car, endangered species, Future Technology, Futurist, Google, Intelligence, Intelligent Transport Systems, Internet Privacy, IoT, Privacy, Social Media Marketing, Society, Technology, the future | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Amazon is Coming to Australia and Retailers are Worried

Posted on September 15, 2017 by Luigi Cappel

They should be worried. As I discussed in my blog last week called The Blockbuster Effect, and countless previous blogs, you can’t expect, even at the bottom of the planet, to have the luxury of continuing doing business the same … Continue reading →

Posted in Amazon, Apple Watch, Australia, Business, Customer Research, Customers, disruptive model, Gadgets, Gas prices, Loyalty, Maas, Marketing, Marketing apps, New retail ideas, People, Retail, retail apps, retail survival, retail systems, Shopping, SmartWatch | Tagged , , , , , , , , , , , , | 1 Comment

Raves and a little rant from Paihia to Auckland

Posted on November 29, 2016 by Luigi Cappel

On the weekend I had the distinct pleasure of being a guest speaker at the Northland National Road Carriers event in Paihia. It was great to have the pleasure to speak with and learn from people that have been on … Continue reading →

Posted in Business, car safety, Customer Research, Customers, driver behavior, driver distraction, drivers, driving, driving app, Fleet Management, Freight App, GPS Tracking, Location Based Consultant, Motoring, safer driving, safer journeys, traffic, traffic congestion, Traffic Control, Traffic Information, Traffic Management, Traffic Optimization, truck safety, Trucks | Tagged , , , , , , , , , , , , , , | 2 Comments

Mobile travel and millennials: Are hack events the key to a thriving tourism industry?

Posted on April 19, 2015 by Luigi Cappel

The WTM Africa discussion around millennials and mobile has rehashed a few useful insights into what travellers expect when it comes to travel information in the palm of their hands. Source: traveller24.news24.com It seems that things have moved on quite … Continue reading →

Posted in Customer Research, Google, Hacks, Millenials, Mobile Apps, Tourism, Tourism apps, Travel, Travel Apps, Travel Information | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment