Category Archives: Marketing

STOP. Before You Buy That Business, Talk to the Neighbors

I’ve just finished the draft of an eBook called ‘5 Top Mistakes People Make When They Are Buying a House’ and it struck me that there are many similarities when buying or locating a business. In this case I want … Continue reading

Posted in Auckland, Business, Business Consultant, Buying a Business, Buying a House, carpark information, carparking, Collaboration, Customer Research, Education, First Home Buyer, Foresight, good books, Google maps, Google Street View, grocery, Lifestyle, Location Based Consultant, Location Based Education, Map apps, Map data, Maps, Market Research, Marketing, parking, People, property, Real Estate, real estate agent, Restaurant, Retail, retail survival, SoLoMo, The Location Guru | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Sometimes I think I should become a proof-reader. Whatever happened to editors?

I see it everywhere and it drives me nuts. Whether it’s printed or digital newspapers, books by top authors, articles, or in this header from FOX. News services stand out the most because you expect good spelling and grammar from … Continue reading

Posted in brand, Business, Business Consultant, Business Writing, Consultant, Customers, eBook, Editor, good books, Marketing, News, Proof reader, writing | Tagged , , , , , , , , , , | Leave a comment

Amazon is Coming to Australia and Retailers are Worried

They should be worried. As I discussed in my blog last week called The Blockbuster Effect, and countless previous blogs, you can’t expect, even at the bottom of the planet, to have the luxury of continuing doing business the same … Continue reading

Posted in Amazon, Apple Watch, Australia, Business, Customer Research, Customers, disruptive model, Gadgets, Gas prices, Loyalty, Maas, Marketing, Marketing apps, New retail ideas, People, Retail, retail apps, retail survival, retail systems, Shopping, SmartWatch | Tagged , , , , , , , , , , , , | 1 Comment

Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading

Posted in BAU, Business, Business Consultant, Facebook, Foursquare, Hospitality, Location Based Consultant, location based marketing, Marketing, Marketing apps, Proximity Based Marketing, The Location Guru | Tagged , , , , , , , , , , , , , , , , | Leave a comment

If location-based marketing means focusing on the blue dot, you’re missing the … – VentureBeat

That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers. Sourced through Scoop.it from: venturebeat.com I agree with this direction in principle, however the power to me is in what you … Continue reading

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Nice One Orcon

Originally posted on Luigicappel's Weblog:
Why is it that the little things are so hard? Why do I really dislike credit departments? Do you know how yours talks to your customers? So today I got home after a long…

Posted in Business Consultant, Customers, Loyalty, Marketing, People, Social Media, Word of Mouth | Leave a comment

You Live in Alabama. Here’s How You’re Going to Die. – Slate Magazine

See on Scoop.it – Location Is Everywhere Slate Magazine You Live in Alabama. Here’s How You’re Going to Die. Slate Magazine Two months ago, I wrote about the fun and the pitfalls of viral maps, a feature that included 88 … Continue reading

Posted in Apps, Location Based Consultant, Maps, Market Research, Marketing, SoLoMo | Tagged , , | Leave a comment