Category Archives: Marketing

Sometimes I think I should become a proof-reader. Whatever happened to editors?

I see it everywhere and it drives me nuts. Whether it’s printed or digital newspapers, books by top authors, articles, or in this header from FOX. News services stand out the most because you expect good spelling and grammar from … Continue reading

Posted in brand, Business, Business Consultant, Business Writing, Consultant, Customers, eBook, Editor, good books, Marketing, News, Proof reader, writing | Tagged , , , , , , , , , , | Leave a comment

Amazon is Coming to Australia and Retailers are Worried

They should be worried. As I discussed in my blog last week called The Blockbuster Effect, and countless previous blogs, you can’t expect, even at the bottom of the planet, to have the luxury of continuing doing business the same … Continue reading

Posted in Amazon, Apple Watch, Australia, Business, Customer Research, Customers, disruptive model, Gadgets, Gas prices, Loyalty, Maas, Marketing, Marketing apps, New retail ideas, People, Retail, retail apps, retail survival, retail systems, Shopping, SmartWatch | Tagged , , , , , , , , , , , , | Leave a comment

Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading

Posted in BAU, Business, Business Consultant, Facebook, Foursquare, Hospitality, Location Based Consultant, location based marketing, Marketing, Marketing apps, Proximity Based Marketing, The Location Guru | Tagged , , , , , , , , , , , , , , , , | Leave a comment

If location-based marketing means focusing on the blue dot, you’re missing the … – VentureBeat

That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers. Sourced through Scoop.it from: venturebeat.com I agree with this direction in principle, however the power to me is in what you … Continue reading

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Nice One Orcon

Originally posted on Luigicappel's Weblog:
Why is it that the little things are so hard? Why do I really dislike credit departments? Do you know how yours talks to your customers? So today I got home after a long…

Posted in Business Consultant, Customers, Loyalty, Marketing, People, Social Media, Word of Mouth | Leave a comment

You Live in Alabama. Here’s How You’re Going to Die. – Slate Magazine

See on Scoop.it – Location Is Everywhere Slate Magazine You Live in Alabama. Here’s How You’re Going to Die. Slate Magazine Two months ago, I wrote about the fun and the pitfalls of viral maps, a feature that included 88 … Continue reading

Posted in Apps, Location Based Consultant, Maps, Market Research, Marketing, SoLoMo | Tagged , , | Leave a comment

Facebook gets real, Foursquare taps to tweet and I’m confused – Marketing Pilgrim

See on Scoop.it – Location Is Everywhere Marketing Pilgrim Facebook gets real, Foursquare taps to tweet and I’m confused Marketing Pilgrim Since many Foursquare users already share their check-ins automatically through Twitter, the app maker thinks it will be an … Continue reading

Posted in Facebook, Location Based Services, Marketing, Mobile Apps, Proximity Based Marketing, Restaurant, Retail, SmartPhone, Social Media, SoLoMo, Tourism, Travel, Word of Mouth | Tagged , , , , | Leave a comment