Category Archives: Marketing

Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading

Posted in BAU, Business, Business Consultant, Facebook, Foursquare, Hospitality, Location Based Consultant, location based marketing, Marketing, Marketing apps, Proximity Based Marketing, The Location Guru | Tagged , , , , , , , , , , , , , , , , | Leave a comment

If location-based marketing means focusing on the blue dot, you’re missing the … – VentureBeat

That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers. Sourced through Scoop.it from: venturebeat.com I agree with this direction in principle, however the power to me is in what you … Continue reading

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Nice One Orcon

Originally posted on Luigicappel's Weblog:
Why is it that the little things are so hard? Why do I really dislike credit departments? Do you know how yours talks to your customers? So today I got home after a long…

Posted in Business Consultant, Customers, Loyalty, Marketing, People, Social Media, Word of Mouth | Leave a comment

You Live in Alabama. Here’s How You’re Going to Die. – Slate Magazine

See on Scoop.it – Location Is Everywhere Slate Magazine You Live in Alabama. Here’s How You’re Going to Die. Slate Magazine Two months ago, I wrote about the fun and the pitfalls of viral maps, a feature that included 88 … Continue reading

Posted in Apps, Location Based Consultant, Maps, Market Research, Marketing, SoLoMo | Tagged , , | Leave a comment

Facebook gets real, Foursquare taps to tweet and I’m confused – Marketing Pilgrim

See on Scoop.it – Location Is Everywhere Marketing Pilgrim Facebook gets real, Foursquare taps to tweet and I’m confused Marketing Pilgrim Since many Foursquare users already share their check-ins automatically through Twitter, the app maker thinks it will be an … Continue reading

Posted in Facebook, Location Based Services, Marketing, Mobile Apps, Proximity Based Marketing, Restaurant, Retail, SmartPhone, Social Media, SoLoMo, Tourism, Travel, Word of Mouth | Tagged , , , , | Leave a comment

iBeacons and the future of retail shopping: Consumers are ready, but are retailers?

See on Scoop.it – Location Is Everywhere Not only do most people now use mobile apps to help them shop in stores, but more consumers would rather consult their smartphone for input than a sales associate. Luigi Cappel‘s insight: Relevance … Continue reading

Posted in Big Data, Business Consultant, Business Intelligence, Customers, Location Based Consultant, Loyalty, Marketing, Mobile Apps, People, Proximity Based Marketing, Retail, Social Media, SoLoMo, The Location Guru | Tagged , , , , , , , , | Leave a comment

How to Make a Successful Blog – BrandonGaille.com

See on Scoop.it – Creating Great Blogs The best strategies to implement for building a successful blog. Luigi Cappel‘s insight: I love Infographics, this one is really good. As with other posts I’ve scooped, you may know it all, but … Continue reading

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