Category Archives: Proximity Based Marketing
Social Location-Based Chatter is a Goldmine
I was listening to the latest Convince and Convert podcast with Carlos Garcia from HYP3R this morning, which resonated with my passion for loyalty and location based services. This is one of my current favorite podcasts and always has some gems. … Continue reading
Why restaurants need a hyper-local influencer marketing strategy
The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading
Telemedicine, mobile health care apps like Pager bring medical care to you
When you’re sick, getting out of bed for a doctor’s visit can seem near impossible, but now there are apps for that Sourced through Scoop.it from: http://www.cbsnews.com This evolution is not going in exactly the way I expected, certainly not … Continue reading
Location intelligence: it’s time to tap into the untold revenue we all generate as we move | Information Age
74% of consumers with smartphones now use location-based services: but some businesses are still not maximising the opportunites it presents. Sourced through Scoop.it from: http://www.information-age.com The irony is that we said this many years ago. I had a quick look … Continue reading
If location-based marketing means focusing on the blue dot, you’re missing the … – VentureBeat
That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers. Sourced through Scoop.it from: venturebeat.com I agree with this direction in principle, however the power to me is in what you … Continue reading
What you need to know about location-based mobile marketing
The ones that do get it, and it can work in virtually any retail environment will thrive, the others with their staid old board members will scratch their heads and say they were always going to fail because of market forces and unfortunately with that mindset, no amount of GPS Smartphone carrying, open to buy shoppers will save them. Continue reading
7 Cool things that airlines could do with Google Glass that would add value
See on Scoop.it – Location Is Everywhere Ever heard of an airline staff receiving and checking in a passenger at the counter using cutting-edge technology like Google Glass or a smartwatch? Yes, this is now a reality. The facility is … Continue reading
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