Category Archives: Proximity Based Marketing

Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading

Posted in BAU, Business, Business Consultant, Facebook, Foursquare, Hospitality, Location Based Consultant, location based marketing, Marketing, Marketing apps, Proximity Based Marketing, The Location Guru | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Telemedicine, mobile health care apps like Pager bring medical care to you

When you’re sick, getting out of bed for a doctor’s visit can seem near impossible, but now there are apps for that Sourced through Scoop.it from: http://www.cbsnews.com This evolution is not going in exactly the way I expected, certainly not … Continue reading

Posted in disruptive model, health, location based apps, Location Based Consultant, Location Based Servces, Location Based Services for Health, Mobile Health, Proximity Based Marketing, Remote health apps, telecommunications, Telemedicine, Transport, uber | Tagged , , , , , , , , , | Leave a comment

Location intelligence: it’s time to tap into the untold revenue we all generate as we move | Information Age

74% of consumers with smartphones now use location-based services: but some businesses are still not maximising the opportunites it presents. Sourced through Scoop.it from: http://www.information-age.com The irony is that we said this many years ago. I had a quick look … Continue reading

Posted in Business Consultant, Business Intelligence, lbs, location based apps, Location Based Consultant, location based marketing, Location Based Servces, Proximity Based Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

If location-based marketing means focusing on the blue dot, you’re missing the … – VentureBeat

That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers. Sourced through Scoop.it from: venturebeat.com I agree with this direction in principle, however the power to me is in what you … Continue reading

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The best restaurant booking apps – Telegraph

How many times have you walked up a street looking through windows, being harangued by wait staff, only to walk back down again, still not having made up your mind? Continue reading

Posted in hospitality systems, location based marketing, Proximity Based Marketing, restaurant apps, retail systems | Tagged , , , , , , , , , , , | Leave a comment

What you need to know about location-based mobile marketing

The ones that do get it, and it can work in virtually any retail environment will thrive, the others with their staid old board members will scratch their heads and say they were always going to fail because of market forces and unfortunately with that mindset, no amount of GPS Smartphone carrying, open to buy shoppers will save them. Continue reading

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Adobe Personalizes Mobile Location Features To Drive Real-Time Engagement – MediaPost Communications

Who will take responsibility when you crash because you were booking your coffee with a free muffin at the gas station ahead with a simple one-click? Continue reading

Posted in GPS, Location Based Services, Proximity Based Marketing, real time traffic, Traffic Information | Tagged , , , , , , | Leave a comment