Category Archives: Word of Mouth

Social Location-Based Chatter is a Goldmine

Posted on January 6, 2018 by Luigi Cappel

I was listening to the latest Convince and Convert podcast with Carlos Garcia  from HYP3R this morning, which resonated with my passion for loyalty and location based services. This is one of my current favorite podcasts and always has some gems. … Continue reading →

Posted in Business Consultant, Communications, Customer Research, Customers, Foursquare, Hospitality, Hotel, Hotel Apps, Location Based Services, Map apps, New retail ideas, Proximity Based Marketing, Restaurant, Retail, retail apps, Social Media, Social Media Insight, Social Media Marketing, Twitter, Word of Mouth | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Nice One Orcon

Posted on September 9, 2014 by Luigi Cappel

Originally posted on Luigicappel's Weblog:
Why is it that the little things are so hard? Why do I really dislike credit departments? Do you know how yours talks to your customers? So today I got home after a long…

Posted in Business Consultant, Customers, Loyalty, Marketing, People, Social Media, Word of Mouth | Leave a comment

Facebook gets real, Foursquare taps to tweet and I’m confused – Marketing Pilgrim

Posted on March 29, 2014 by Luigi Cappel

See on Scoop.it – Location Is Everywhere Marketing Pilgrim Facebook gets real, Foursquare taps to tweet and I’m confused Marketing Pilgrim Since many Foursquare users already share their check-ins automatically through Twitter, the app maker thinks it will be an … Continue reading →

Posted in Facebook, Location Based Services, Marketing, Mobile Apps, Proximity Based Marketing, Restaurant, Retail, SmartPhone, Social Media, SoLoMo, Tourism, Travel, Word of Mouth | Tagged , , , , | Leave a comment

What Makes A Good Blog?

Posted on September 3, 2013 by Luigi Cappel

What Makes a Good Blog? (Reading Time 2:22) Fundamentally a good blog is one that achieves the purpose it was designed for. My focus is largely on writing a blog for a business purpose. That business could be anything from … Continue reading →

Posted in Augmented Reality, Blog, Blog coach, Blog Course, Blogging, Location Based Consultant, Social Media, SoLoMo, Twitter, Word of Mouth | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 12 Comments

Choosing a Real Estate Agent (Read Time 2:50)

Posted on August 31, 2013 by Luigi Cappel

Do you need a real estate agent when you start looking for a house? What makes a good real estate agent? Is good relative to whether you are buying or selling?  From my new Kindle eBook Buying a House Using … Continue reading →

Posted in Buying a House, GPS, Location Based Consultant, Market Research, Mobile Apps, Real Estate, The Location Guru, Word of Mouth | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 20 Comments

I Unfollowed You On Twitter Yesterday (Read Time 1:27)

Posted on August 25, 2013 by Luigi Cappel

I unfollowed about 400 people on Twitter yesterday. Not the ones in this image, but they could be next. I unfollowed people who haven’t posted a single tweet in more than 2 months, in some cases in over a year! … Continue reading →

Posted in Marketing, Social Media, SoLoMo, Stories, Twitter, Word of Mouth | Tagged , , , , , , , , , , , , , , , , , , | 7 Comments

8 Things You Should Know About Twitter Lists on Mobile

Posted on August 8, 2013 by Luigi Cappel

Twitter Mobile just became a lot more valuable since they added more Twitter List management to the functionality. Here are  What is a Twitter List? With each person you follow, you have the ability to add them to one or … Continue reading →

Posted in Mobile Apps, Social Media, SoLoMo, Word of Mouth | Tagged , , , , , , , , , , , , , , , , | 15 Comments

Why Aren’t You on LinkedIn?

Posted on July 26, 2013 by Luigi Cappel

I went to a fantastic Business After 5 event last night organised by ATEED and the West Auckland Business Club. It was a great event with well over a hundred people attending, even though it was a Thursday night in … Continue reading →

Posted in Business Consultant, Collaboration, Customers, Word of Mouth | Tagged , , , , , , , , , , , , | Leave a comment