Tag Archives: FMCG

IT firm alleges Domino’s Pizza stole its GPS tracking technology – The Australian Financial Review

A Sydney IT firm has claimed Domino’s Pizza Enterprises stole the technology used in its GPS tracking system that allows customers to follow their pizza from store to door. Sourced through Scoop.it from: http://www.afr.com This is a really tough topic. … Continue reading

Posted in copyright, IP Protection, Patent | Tagged , , , , , , , , | 1 Comment

Grocers Planning to Embrace Social Media

According to recent research mentioned in an inBlurbs story this week, grocery industry executives say that they will go from 12% usage of social media to 65% over the next 5 years. A key motivator is trying to stand out … Continue reading

Posted in Business Intelligence, Car Navigation, GPS, Location Based Services, Mobile Apps, Proximity Based Marketing, Retail, SmartPhone, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment