Tag Archives: gamification

Coca-Cola has taken a step closer to using beacons to turn location-based marketing on its head

Posted on October 13, 2015 by

It represents a major step toward Coke figuring out a role for beacons in its marketing mix, which is still shackled somewhat by its… Sourced through Scoop.it from: http://www.thedrum.com There’s no question that a combination of location based marketing with … Continue reading →

Posted in beacons, Cinema, Gamification, GPS, lbs, location based marketing, Marketing apps | Tagged , , , , , , , | 1 Comment

Swarm App 3.0 – New & Improved Check In App

Posted on September 13, 2015 by

If you loved the old Foursquare, you are going to love the new Swarm app. Swarm 3.0 has mayorships, coins, and themed stickers. It is time for you to come back … Sourced through Scoop.it from: http://www.youtube.com It’s interesting to … Continue reading →

Posted in Apps, Foursquare, Gamification, lbs | Tagged , , , , , , , | Leave a comment

Designing for Place: How location can help brands like Home Depot and … – VentureBeat

Posted on February 17, 2015 by

The element of place will fundamentally change mobile app design for the better. Source: venturebeat.com This is a great story that illustrates some of the reasons why store apps succeed and fail. It includes concepts of gamification and personalization, 2 … Continue reading →

Posted in Internet Sales, Retail, retail apps | Tagged , , , , , , , , , , , | Leave a comment

10 Excellent Lessons from Google to Help Students Better Use Google Maps in Their Learning ~ Educational Technology and Mobile Learning

Posted on February 6, 2015 by

Bueno> 10 Excellent Lessons from Google to Help Students Better Use Google Maps in Their Learning: January 5, … http://t.co/kYc5kgIW6P Source: http://www.educatorstechnology.com This is great, except it seems to be missing the gamification element. Why not make it fun and … Continue reading →

Posted in Google maps, Location Based Education, Maps | Tagged , , , , | 2 Comments

7 Creative Ideas for all Countries: Traffic congestion costing country €274 million a year – MaltaToday

Posted on February 1, 2015 by

Remember when you were younger and full of ideas, but smart grown ups didn’t listen? Just recently a young schoolgirl suggested to her scientist parents that they try using antibiotics like Doxycyline to fight cancer and hey, for some people it seems to have worked. Continue reading →

Posted in Carbon Trading, Gamification, Public Transport, traffic congestion | Tagged , , , , , , , , , | 1 Comment

Innovative Approaches to Encourage Travelers to Help Manage Transportation in Metro Corridors

Posted on October 17, 2014 by

By Paul Minett, Chair of the Ridesharing Institute Abstract: Travelers are doing a lousy job at assisting in successful traffic management, often absolving responsibility to others. We need to enco Source: http://www.newcitiesfoundation.org An excellent article from Paul Minett. Two things … Continue reading →

Posted in carpool, Public Transport, rideshare | Tagged , | Leave a comment

Cloak social networking app wants to help you avoid your ‘friends’ – The Guardian

Posted on March 21, 2014 by

See on Scoop.it – Location Is Everywhere The Guardian Cloak social networking app wants to help you avoid your ‘friends’ The Guardian Initially, it uses data from Foursquare and Instagram to pinpoint the location of your contacts based on their … Continue reading →

Posted in GPS, GPS Tracking, Location Based Consultant, Location Based Services, Mobile Apps, Privacy, SmartPhone, Social Media, SoLoMo, The Location Guru | Tagged , , , | Leave a comment