Tag Archives: iBeacon

Goodbye GPS? DARPA preparing alternative position-tracking technology

DARPA considers GPS unreliable, as it isn’t always available and signals can be easily jammed. Source: http://www.pcworld.com What takes this into a step change from evolution, is that’s what it is, is the use of ordinary every day objects. Whether … Continue reading

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iBeacons and the future of retail shopping: Consumers are ready, but are retailers?

See on Scoop.it – Location Is Everywhere Not only do most people now use mobile apps to help them shop in stores, but more consumers would rather consult their smartphone for input than a sales associate. Luigi Cappel‘s insight: Relevance … Continue reading

Posted in Big Data, Business Consultant, Business Intelligence, Customers, Location Based Consultant, Loyalty, Marketing, Mobile Apps, People, Proximity Based Marketing, Retail, Social Media, SoLoMo, The Location Guru | Tagged , , , , , , , , | Leave a comment