Tag Archives: Location based marketing

Congratulations to Countdown on their new Proximity Based Marketing App

For a number of years I’ve been prodding retailers to take advantage of location services on people’s smartphones with several blogs including some looking at the grocery industry. I was disappointed when they dropped their old app, but delighted to … Continue reading

Posted in Best Practice GPS, Business, Business Consultant, Business Intelligence, Checkins, Customers, Foresight, Future, Futurist, geospatial, GPS, GPS Apps, GPS Tracking, grocery, New retail ideas, retail apps, retail survival, retail systems | Tagged , , , , , , , , , | Leave a comment

Anti-Abortion Groups Track Women Via Their Mobile Phones

When I first read this story in Salon I thought that it might be a hoax, then it turned up in other locations such as this Fortune story. Checking our the CEO of Copley Advertising on LinkedIn, he certainly has … Continue reading

Posted in Crime, Crime Prevention, cybercrime, Internet Privacy, location based apps, Location Based Consultant, location based marketing, Location Based Servces, Mobile Apps, mobile spy, people tracking, Personal security, Police tracking, Privacy, security, terrorism, track crime, track mobiles, Tracking a cellphone, Tracking Apps, Tracking criminals | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

5 Ideas Thanks to Uber Data Science

In an article in Verge, they identified that Uber has discovered you are more likely to pay surge pricing if the battery on your mobile is low. Surge pricing is where they put the price up when they are low … Continue reading

Posted in GPS, GPS Apps, GPS Nav, GPS Navigation, Hospitality, Loyalty, Map apps, Mobile Apps, SmartPhone, uber | Tagged , , , , , , | Leave a comment

Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading

Posted in BAU, Business, Business Consultant, Facebook, Foursquare, Hospitality, Location Based Consultant, location based marketing, Marketing, Marketing apps, Proximity Based Marketing, The Location Guru | Tagged , , , , , , , , , , , , , , , , | Leave a comment

6 Location-based Social Media Monitoring Tools : Social Media Examiner

Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing. Sourced through Scoop.it from: http://www.socialmediaexaminer.com Obviously this is about getting people to go to the conference … Continue reading

Posted in Location Based Consultant, location based marketing, Location Based Services, Social Media Marketing | Tagged , , , , , | Leave a comment

Fort Smith Tourism App Ready To Download – Times Record

Times Record Fort Smith Tourism App Ready To Download Times Record Image Courtesy Fort Smith Convention & Visitors Bureau A mobile app for both iPhones and Android smartphones and tablets is now available from the Fort Smith Convention & Visitors… … Continue reading

Posted in location based marketing, Location Based Servces, Tourism, Tourism apps | Tagged , , , , , , , , , , , , | Leave a comment

Google Maps offers offline option when Internet is spotty – Washington Times

Google Maps is getting disconnected. Sourced through Scoop.it from: http://www.washingtontimes.com It’s about time they did this, although it’s easy to understand why they don’t want you to be offline, because their fundamental aim is to sell location based advertising. I … Continue reading

Posted in Google maps, real time traffic | Tagged , , , , , , , , , , , , | Leave a comment

If location-based marketing means focusing on the blue dot, you’re missing the … – VentureBeat

That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers. Sourced through Scoop.it from: venturebeat.com I agree with this direction in principle, however the power to me is in what you … Continue reading

Posted in lbs, location based marketing, Marketing, Proximity Based Marketing | Tagged , , , , | Leave a comment

Coca-Cola has taken a step closer to using beacons to turn location-based marketing on its head

It represents a major step toward Coke figuring out a role for beacons in its marketing mix, which is still shackled somewhat by its… Sourced through Scoop.it from: http://www.thedrum.com There’s no question that a combination of location based marketing with … Continue reading

Posted in beacons, Cinema, Gamification, GPS, lbs, location based marketing, Marketing apps | Tagged , , , , , , , | 1 Comment

Designing for Place: How location can help brands like Home Depot and … – VentureBeat

The element of place will fundamentally change mobile app design for the better. Source: venturebeat.com This is a great story that illustrates some of the reasons why store apps succeed and fail. It includes concepts of gamification and personalization, 2 … Continue reading

Posted in Internet Sales, Retail, retail apps | Tagged , , , , , , , , , , , | Leave a comment