Tag Archives: Location based marketing
Congratulations to Countdown on their new Proximity Based Marketing App
For a number of years I’ve been prodding retailers to take advantage of location services on people’s smartphones with several blogs including some looking at the grocery industry. I was disappointed when they dropped their old app, but delighted to … Continue reading
Why restaurants need a hyper-local influencer marketing strategy
The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading
6 Location-based Social Media Monitoring Tools : Social Media Examiner
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing. Sourced through Scoop.it from: http://www.socialmediaexaminer.com Obviously this is about getting people to go to the conference … Continue reading
Fort Smith Tourism App Ready To Download – Times Record
Times Record Fort Smith Tourism App Ready To Download Times Record Image Courtesy Fort Smith Convention & Visitors Bureau A mobile app for both iPhones and Android smartphones and tablets is now available from the Fort Smith Convention & Visitors… … Continue reading
Google Maps offers offline option when Internet is spotty – Washington Times
Google Maps is getting disconnected. Sourced through Scoop.it from: http://www.washingtontimes.com It’s about time they did this, although it’s easy to understand why they don’t want you to be offline, because their fundamental aim is to sell location based advertising. I … Continue reading
If location-based marketing means focusing on the blue dot, you’re missing the … – VentureBeat
That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers. Sourced through Scoop.it from: venturebeat.com I agree with this direction in principle, however the power to me is in what you … Continue reading
Coca-Cola has taken a step closer to using beacons to turn location-based marketing on its head
It represents a major step toward Coke figuring out a role for beacons in its marketing mix, which is still shackled somewhat by its… Sourced through Scoop.it from: http://www.thedrum.com There’s no question that a combination of location based marketing with … Continue reading
