Tag Archives: Loyalty

When the Going Gets Tough

Bridget Jone’s Diary in Stuff caught my eye while I was on the treadmill at lunchtime. Apparently a number of bars, several of long standing including the Dogs Bollix, which has been around since 1996 and Khuja, which has been … Continue reading

Posted in Hospitality, Location Based Services, Loyalty, Proximity Based Marketing, Restaurant, Retail, SmartPhone, Social Media, Tourism, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Gamification and Retail Location Based Services

Yesterday when I was speaking at the New Zealand eTourism Conference the subject of gamification came up. Interesting that not many people knew what the word meant and in fact as I write this, neither does my spell checker. Gamification … Continue reading

Posted in GPS, Location Based Services, Proximity Based Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

What Do Social Media, Location and Mobile Have To Do With Your Business?

If your business is a destination for customers to visit, then you will have located it based on a combination of factors. These will include ease of access, such as sufficient car parking, or perhaps access to public transport. You … Continue reading

Posted in Car Navigation, GPS, Location Based Services, Mobile Apps, Proximity Based Marketing, Retail, SmartPhone, Social Media, SoLoMo, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment