Tag Archives: Loyalty

Jump the Queue With the New Giapo Loyalty App

Giapo, known around the world as one of the most innovative gelato stores in the world, headquartered in Gore Street in Auckland, has just launched a new loyalty app for smartphones, both iOS (Apple) and Google (Android). You should download … Continue reading

Posted in Auckland, Food, Hospitality, Loyalty, Tourism, Tourism apps | Tagged , , , , , | Leave a comment

When the Going Gets Tough

Bridget Jone’s Diary in Stuff caught my eye while I was on the treadmill at lunchtime. Apparently a number of bars, several of long standing including the Dogs Bollix, which has been around since 1996 and Khuja, which has been … Continue reading

Posted in Hospitality, Location Based Services, Loyalty, Proximity Based Marketing, Restaurant, Retail, SmartPhone, Social Media, Tourism, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Gamification and Retail Location Based Services

Yesterday when I was speaking at the New Zealand eTourism Conference the subject of gamification came up. Interesting that not many people knew what the word meant and in fact as I write this, neither does my spell checker. Gamification … Continue reading

Posted in GPS, Location Based Services, Proximity Based Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

What Do Social Media, Location and Mobile Have To Do With Your Business?

If your business is a destination for customers to visit, then you will have located it based on a combination of factors. These will include ease of access, such as sufficient car parking, or perhaps access to public transport. You … Continue reading

Posted in Car Navigation, GPS, Location Based Services, Mobile Apps, Proximity Based Marketing, Retail, SmartPhone, Social Media, SoLoMo, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment