Tag Archives: Proximity Based Marketing
Congratulations to Countdown on their new Proximity Based Marketing App
For a number of years I’ve been prodding retailers to take advantage of location services on people’s smartphones with several blogs including some looking at the grocery industry. I was disappointed when they dropped their old app, but delighted to … Continue reading
Why restaurants need a hyper-local influencer marketing strategy
The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading
6 Location-based Social Media Monitoring Tools : Social Media Examiner
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing. Sourced through Scoop.it from: http://www.socialmediaexaminer.com Obviously this is about getting people to go to the conference … Continue reading
Location intelligence: it’s time to tap into the untold revenue we all generate as we move | Information Age
74% of consumers with smartphones now use location-based services: but some businesses are still not maximising the opportunites it presents. Sourced through Scoop.it from: http://www.information-age.com The irony is that we said this many years ago. I had a quick look … Continue reading
Fort Smith Tourism App Ready To Download – Times Record
Times Record Fort Smith Tourism App Ready To Download Times Record Image Courtesy Fort Smith Convention & Visitors Bureau A mobile app for both iPhones and Android smartphones and tablets is now available from the Fort Smith Convention & Visitors… … Continue reading
Mobile apps to help with first aid instructions at war front AND at Home with Civil Defence
Here’s a timely innovation for Ukraine at war: applications that help people facing life-threatening injuries. Source: http://www.kyivpost.com We often talk about the positive technology outcomes from warfare, a consequence of budgets that are available for R&D. For example look at … Continue reading
What you need to know about location-based mobile marketing
The ones that do get it, and it can work in virtually any retail environment will thrive, the others with their staid old board members will scratch their heads and say they were always going to fail because of market forces and unfortunately with that mindset, no amount of GPS Smartphone carrying, open to buy shoppers will save them. Continue reading
iBeacons and the future of retail shopping: Consumers are ready, but are retailers?
See on Scoop.it – Location Is Everywhere Not only do most people now use mobile apps to help them shop in stores, but more consumers would rather consult their smartphone for input than a sales associate. Luigi Cappel‘s insight: Relevance … Continue reading
Stunning Maps Show A Day In New York And San Francisco In 32 Seconds – Huffington Post
See on Scoop.it – Location Is Everywhere Stunning Maps Show A Day In New York And San Francisco In 32 Seconds Huffington Post Foursquare, the location-based social network, has put together a series of videos tracking “the pulse” of various … Continue reading
