Tag Archives: smartphone apps

Coca-Cola has taken a step closer to using beacons to turn location-based marketing on its head

It represents a major step toward Coke figuring out a role for beacons in its marketing mix, which is still shackled somewhat by its… Sourced through Scoop.it from: http://www.thedrum.com There’s no question that a combination of location based marketing with … Continue reading

Posted in beacons, Cinema, Gamification, GPS, lbs, location based marketing, Marketing apps | Tagged , , , , , , , | 1 Comment

How technology adds value to freight services – Lloyd’s Loading List

RT @PalletwaysUK: It is evident to us that technology adds value to freight services. Read more on @lloydsloading http://t.co/uYXFWIgcCW #s… Sourced through Scoop.it from: http://www.lloydsloadinglist.com When I first read this,I thought, “but we’ve been doing this for years”. The reality … Continue reading

Posted in Freight App, GPS, real time traffic, RFID, SmartPhone, Track and Trace | Tagged , , , , , , , , , , , , , , | Leave a comment

Travel guide apps have work to do as consumers rarely use them

See on Scoop.it – Location Is Everywhere For all the promotion, PR in mainstream media and buzz on social media, travel guide applications on devices are not resonating so much with travelers. Luigi Cappel‘s insight: Yes, travel guide apps have … Continue reading

Posted in Location Based Consultant, Maps, Mobile Apps, SoLoMo, Tourism, Travel | Tagged , , , , , , | Leave a comment