Tag Archives: SoLoMo

Coca-Cola has taken a step closer to using beacons to turn location-based marketing on its head

It represents a major step toward Coke figuring out a role for beacons in its marketing mix, which is still shackled somewhat by its… Sourced through Scoop.it from: http://www.thedrum.com There’s no question that a combination of location based marketing with … Continue reading

Posted in beacons, Cinema, Gamification, GPS, lbs, location based marketing, Marketing apps | Tagged , , , , , , , | 1 Comment

Traffic jam busting app launched by entrepreneur – Manchester Evening News

Traffeek allows people to create live traffic reports while they are on the move Source: http://www.manchestereveningnews.co.uk It’s always good to see people coming up with new apps and in New Zealand the NZ Transport Agency is trying to encourage developers … Continue reading

Posted in Car Navigation, GPS Apps, real time traffic | Tagged , , , , , , , , , , , | 2 Comments

Mobile Phone Payment at the Checkout

I just read an interesting blog by Richard Handford on Mobile World Live. It started off referencing a trial by KFC in the UK, where people will be able to order their food on their mobile and pick it up … Continue reading

Posted in Business Consultant, Business Intelligence, Customers, GPS, Loyalty, Mobile Apps, Privacy, Proximity Based Marketing, Restaurant, Retail, SmartPhone, SoLoMo | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 7 Comments

What Do Social Media, Location and Mobile Have To Do With Your Business?

If your business is a destination for customers to visit, then you will have located it based on a combination of factors. These will include ease of access, such as sufficient car parking, or perhaps access to public transport. You … Continue reading

Posted in Car Navigation, GPS, Location Based Services, Mobile Apps, Proximity Based Marketing, Retail, SmartPhone, Social Media, SoLoMo, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment