Chris Sheldrick, pictured, and Jack Waley-Cohen’s London-based company, what3words, is used to help map parts of the world which are not covered by precise street addresses.
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Apparently my office is at Happy.Slip.Poster although I’m not sure if anyone would take me seriously if I shared that information. I do get the concept that this is better than postcodes, even in the UK and fantastic in countries where numbering systems are rudimentary and some where streets don’t even have names.
I really like the concept, but I think it would take a very special strategy to get people to adopt it en-mass. What do you think? Try out the map and search for one of your special places.
Perhaps if they tied this in with someone like Uber and add some element of gamification? I can’t see the traditional car navigation companies buying into this unfortunately. I know they are very interested in common landmarks, like ‘turn right at McDonalds’. But if I was going there I think a cabbie might find it easier for me to ask for McDonalds in Albany, than vitality.finger.become