Monthly Archives: August 2012

Using Location Based Services to Move Distressed Inventory

Posted on August 30, 2012 by Luigi Cappel

This is a topic close to my heart. You will find many blogs on this topic coming up here, and also on my personal blog. Early yesterday evening I walked past a lunch bar in Queen Street, Auckland and I saw they … Continue reading →

Posted in Location Based Services, Mobile Apps, Proximity Based Marketing, Retail, SmartPhone, Social Media, SoLoMo | Tagged , , , , , , , , , , , , , | 2 Comments

What Do Social Media, Location and Mobile Have To Do With Your Business?

Posted on August 29, 2012 by Luigi Cappel

If your business is a destination for customers to visit, then you will have located it based on a combination of factors. These will include ease of access, such as sufficient car parking, or perhaps access to public transport. You … Continue reading →

Posted in Car Navigation, GPS, Location Based Services, Mobile Apps, Proximity Based Marketing, Retail, SmartPhone, Social Media, SoLoMo, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

What do Social Media, Location and Mobile Have to do With Each Other?

Posted on August 27, 2012 by Luigi Cappel

Pretty much everything an this is what businesses need to understand. People are social animals, we have a range of networks from family and friends, interests, sport and hobbies and of course business. Many of these cross over. We all … Continue reading →

Posted in Location Based Services, Mobile Apps, Proximity Based Marketing, SmartPhone, Social Media, SoLoMo | Tagged , , , , , , , , , , , , , , , | Leave a comment

Welcome to SoLoMo Consulting

Posted on August 26, 2012 by Luigi Cappel

Welcome to SoLoMo Consulting. After spending 8 years at GeoSmart, it was time to set up a new company to assist companies in looking at how they can take advantage of the new worlds of Location, Social Media and devices … Continue reading →

Posted in Business Intelligence, Car Navigation, GPS, Location Based Services, Proximity Based Marketing, Route Optimisation, SmartPhone, Social Media, SoLoMo, Uncategorized | Tagged , , , , , , | Leave a comment