Category Archives: Business Consultant

Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. Sourced through Scoop.it from: econsultancy.com I was so frustrated with Foursquare, I was an ambassador but they wouldn’t let people manage multiple clients and the reality is … Continue reading

Posted in BAU, Business, Business Consultant, Facebook, Foursquare, Hospitality, Location Based Consultant, location based marketing, Marketing, Marketing apps, Proximity Based Marketing, The Location Guru | Tagged , , , , , , , , , , , , , , , , | Leave a comment

10 ways to have a better conversation

When your job hinges on how well you talk to people, you learn a lot about how to have conversations — and that most of us don’t converse very well. Sourced through Scoop.it from: http://www.ted.com Most people know this already, … Continue reading

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Location intelligence: it’s time to tap into the untold revenue we all generate as we move | Information Age

74% of consumers with smartphones now use location-based services: but some businesses are still not maximising the opportunites it presents. Sourced through Scoop.it from: http://www.information-age.com The irony is that we said this many years ago. I had a quick look … Continue reading

Posted in Business Consultant, Business Intelligence, lbs, location based apps, Location Based Consultant, location based marketing, Location Based Servces, Proximity Based Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Nice One Orcon

Originally posted on Luigicappel's Weblog:
Why is it that the little things are so hard? Why do I really dislike credit departments? Do you know how yours talks to your customers? So today I got home after a long…

Posted in Business Consultant, Customers, Loyalty, Marketing, People, Social Media, Word of Mouth | Leave a comment

7 Cool things that airlines could do with Google Glass that would add value

See on Scoop.it – Location Is Everywhere Ever heard of an airline staff receiving and checking in a passenger at the counter using cutting-edge technology like Google Glass or a smartwatch? Yes, this is now a reality. The facility is … Continue reading

Posted in Apps, Augmented Reality, Business Consultant, Business Intelligence, Gadgets, Google, GPS, GPS Tracking, Innovation, Internet of Things, Location Based Consultant, Loyalty, People, Proximity Based Marketing, Public Transport, SmartPhone, SoLoMo, The Location Guru, Tourism, Travel, Virtual Reality | Tagged , , , , , , , , , , , , , , | Leave a comment

iBeacons and the future of retail shopping: Consumers are ready, but are retailers?

See on Scoop.it – Location Is Everywhere Not only do most people now use mobile apps to help them shop in stores, but more consumers would rather consult their smartphone for input than a sales associate. Luigi Cappel‘s insight: Relevance … Continue reading

Posted in Big Data, Business Consultant, Business Intelligence, Customers, Location Based Consultant, Loyalty, Marketing, Mobile Apps, People, Proximity Based Marketing, Retail, Social Media, SoLoMo, The Location Guru | Tagged , , , , , , , , | Leave a comment

Most popular spring-break beaches by Facebook check-ins

See on Scoop.it – Location Is Everywhere Facebook can help you avoid a fateful vacation mistake. Luigi Cappel‘s insight: What it comes down to with location is asking the right questions. I don’t know the percentage of people that check … Continue reading

Posted in Big Data, Business Consultant, Location Based Consultant, Location Based Services, Market Research, People, SoLoMo, The Location Guru, Tourism, Travel | Tagged , , , , , , | Leave a comment