Author Archives: Luigi Cappel

About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand

AI, Ethics, Assumptions and Privacy

My podcasts were up to date and I started looking for something new to listen to in the car and while doing my chores and I’m so glad I did. I landed with Professor Genevieve Bell and the Boyer Lectures … Continue reading

Posted in Artificial intelligence, Autonomous cars, Customer Research, Driverless car, endangered species, Future Technology, Futurist, Google, Intelligence, Intelligent Transport Systems, Internet Privacy, IoT, Privacy, Social Media Marketing, Society, Technology, the future | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Congratulations to Countdown on their new Proximity Based Marketing App

For a number of years I’ve been prodding retailers to take advantage of location services on people’s smartphones with several blogs including some looking at the grocery industry. I was disappointed when they dropped their old app, but delighted to … Continue reading

Posted in Best Practice GPS, Business, Business Consultant, Business Intelligence, Checkins, Customers, Foresight, Future, Futurist, geospatial, GPS, GPS Apps, GPS Tracking, grocery, New retail ideas, retail apps, retail survival, retail systems, Uncategorized | Tagged , , , , , , , , , | Leave a comment

I’m stuffed If I’m Going to Get on that Tokyo Train

This brings back many memories of catching the train in Tokyo. I’ve been on most lines and this was classic morning rush hour. I remember about my 3rd trip I was catching a train to another part of the city … Continue reading

Posted in congestion, Public Transport, rail, trains, Transport | Tagged , , , , , , | Leave a comment

An Opportunity for Aucklanders to Improve their Communications Skills

It seems to me that whenever there is a problem, whether it is family or friends, work, community or at a global level, a lot of it is to do with communication and mostly misunderstandings that are easily fixed. Of … Continue reading

Posted in Auckland, Business, Business Consultant, Collaboration, Communications, Customers, Intelligence | Tagged , , , , , | Leave a comment

Telecommuting produces gains in productivity

A month or so ago on a Friday, the starter motor on my car decided to stop working. I ended up having to have a tow truck pick it up and take it to the garage where they had to … Continue reading

Posted in Business, Business Consultant, Business Writing, Communications, commuting, Lifestyle, People, Technology, telecommunications, Telecommuting, traffic congestion, traffic demand, Work | Tagged , , , , , , , , | Leave a comment

Sometimes I think I should become a proof-reader. Whatever happened to editors?

I see it everywhere and it drives me nuts. Whether it’s printed or digital newspapers, books by top authors, articles, or in this header from FOX. News services stand out the most because you expect good spelling and grammar from … Continue reading

Posted in brand, Business, Business Consultant, Business Writing, Consultant, Customers, eBook, Editor, good books, Marketing, News, Proof reader, writing | Tagged , , , , , , , , , , | Leave a comment

Kiwi and Australian Retailers Need to do Change to Beat Amazon

Yesterday I saw a story on CNN about Toys R Us filing for Chapter 11 Bankruptcy. It is big news for retailers and their CEO says they will survive by competing with Amazon and meeting customers needs with new store … Continue reading

Posted in Big Data, endangered species, Inventory Management, Manufacturing, Market Research, Retail, retail apps, Retail POS, retail survival, retail systems, the future | Tagged , , , , , , , , , , , | Leave a comment