An overview and explanation of 5 basic rules that will make your writing effective, based on an essay by George Orwell.
This is really good advice, but also a real challenge for people like me who enjoy language. On a number of occasions I have recently been in conversations where I have pulled out the prefect descriptor for a situation, that explains a concept, only to have people look at me blankly saying I’ve never heard that word before.
I work in an industry rife with jargon, yet even within the industry the acronyms and terminology varies between stakeholders. People are often afraid to ask for a clarification and will nod intelligently even if they are unsure of the specific meaning. This can lead to misunderstandings at best.
These rules from Orwell are a great reminder to all of us who blog or write for an audience. KISS is a great start. Ultimately all of our communication has a purpose. If the person reading your work does not benefit from the effort, or does not receive the message you think you are sharing, you may as well not bother.