Why Aren’t You on LinkedIn?

I went to a fantastic Business After 5 event last night organised by ATEED and the West Auckland Business Club. It was a great event with well over a hundred people attending, even though it was a Thursday night in the last week of the school holidays. 

How will your business look next year?

How will your business look next year?

I met several people I know from a variety of organisations that I haven’t seen for a long time, picked up a new client and networked the room at UHY Haines Norton, the host of the evening’s event. It was a very entertaining evening and it was great to see so many people introducing themselves and their business to people they didn’t know. It was also quite surprising to see how many people were there from the North Shore.

Anyway, I came away with a fistfull of cards and was sitting at my computer this afternoon before I go off to help another new client and was connecting to some of the people I met on LinkedIn. Now here comes the surprise (to me anyway) over half of the people I met last night are not on LinkedIn. Now that amazes me. I will invite them, but here’s the thing.

There are a number of reasons why people go to networking events.

  1. Their company told them to.
  2. Free alcohol and food.
  3. To catch up with old friends and colleagues.
  4. To meet new people.
  5. To find people to collaborate with.
  6. To find people to do business with.

Now these events happen maybe once a month and many people don’t follow up with the people they met which is a real shame. The person you met might not be your next client or partner, but they may introduce you to that person. If you are connected via LinkedIn, you have the opportunity to easily stay in touch. It might be that the person you met could be very influential, whether it is Word of Mouth or some form of serendipity in the future and I’m a big believer in that, but you have to give it a hand.

If you have more business than you need, forget you read this and if only 1 and 2 above apply to you and you have more than your fair share of business right now, I think that’s fantastic. But, that doesn’t mean it will be the same case in a year or two years from now. In order to harvest crops, you first have to sow seeds.

If you would like to connect with me on LinkedIn, you will find me here.

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About Luigi Cappel

Writer for hire, marketing consultant specialising in Location Based Services. Futurist and Public Speaker Auckland, New Zealand
This entry was posted in Business Consultant, Collaboration, Customers, Word of Mouth and tagged , , , , , , , , , , , , . Bookmark the permalink.

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