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Category Archives: Customers
Pay As You Drive Car Insurance – A Big Disruptor?
I have written several posts in the past, suggesting that PAYD insurance will become popular in the future, but acknowledging that most traditional car insurance companies won’t like it. Shareholders will hate the concept, because the customers who have the … Continue reading
Posted in car accidents, car crash, car insurance, car security, Car Technology, Car theft, car tracker, car tracking, cars, Catch Crooks with GPS, cheap gps, commuting, connected cars, Coronavirus, Corvid19, Crash, Crime Prevention, Customers, disruptive model, driver behavior, driving, find car, Fleet Management, GPS Tracker, GPS Tracking, Innovation, insurance risk, New Zealand, Pandemic, safer driving, safer journeys, taxi, taxi industry, Telecommuting
Tagged car insurance, PAYD, Vehicle tracking system
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Would You Like Some Help Writing Your Business Blog or Story for 2020?
So many people tell me they need to write blogs, articles and other material for their website or other marketing output. They know customers want to do business with people and feel they have a relationship with them, and that … Continue reading
Posted in Blog, Blog coach, Blogging, brand, Build Management, Business, Business Consultant, Business Writing, Collaboration, Communications, Customers, grocery, Loyalty, Restaurant, Retail, retail survival, writing
Tagged advertising, Blog, blogging, business, copywriter, help writing, marketing, need a writer, Promotion, Writer
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Social Location-Based Chatter is a Goldmine
I was listening to the latest Convince and Convert podcast with Carlos Garcia from HYP3R this morning, which resonated with my passion for loyalty and location based services. This is one of my current favorite podcasts and always has some gems. … Continue reading
Posted in Business Consultant, Communications, Customer Research, Customers, Foursquare, Hospitality, Hotel, Hotel Apps, Location Based Services, Map apps, New retail ideas, Proximity Based Marketing, Restaurant, Retail, retail apps, Social Media, Social Media Insight, Social Media Marketing, Twitter, Word of Mouth
Tagged amplify social meda, Auckand Airport, Brandwatch, Carlos Garcia, Convince and Convert, digital media listening tools, Foursquare, Foursquare ambassador, Hootsuite, HYP3R, Jay Baer, loyalty programs, radius search for social media, social medi monitoring, social media listening tools, social media loyalty, social media sentiment, Twitter sentiment
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Congratulations to Countdown on their new Proximity Based Marketing App
For a number of years I’ve been prodding retailers to take advantage of location services on people’s smartphones with several blogs including some looking at the grocery industry. I was disappointed when they dropped their old app, but delighted to … Continue reading
Posted in Best Practice GPS, Business, Business Consultant, Business Intelligence, Checkins, Customers, Foresight, Future, Futurist, geospatial, GPS, GPS Apps, GPS Tracking, grocery, New retail ideas, retail apps, retail survival, retail systems
Tagged Amazon grocery, Countdown, Countdown App, Countdown Supermarkets, disruptor, grocery app, Location based marketing, Proximity Based Marketing, retail app, supermarket app
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An Opportunity for Aucklanders to Improve their Communications Skills
It seems to me that whenever there is a problem, whether it is family or friends, work, community or at a global level, a lot of it is to do with communication and mostly misunderstandings that are easily fixed. Of … Continue reading
Sometimes I think I should become a proof-reader. Whatever happened to editors?
I see it everywhere and it drives me nuts. Whether it’s printed or digital newspapers, books by top authors, articles, or in this header from FOX. News services stand out the most because you expect good spelling and grammar from … Continue reading
Posted in brand, Business, Business Consultant, Business Writing, Consultant, Customers, eBook, Editor, good books, Marketing, News, Proof reader, writing
Tagged branding, company profile, editing, Fox, Kindle publishing, newspaper, proofreader, reputation, Stephen King, typos, Writing
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Amazon is Coming to Australia and Retailers are Worried
They should be worried. As I discussed in my blog last week called The Blockbuster Effect, and countless previous blogs, you can’t expect, even at the bottom of the planet, to have the luxury of continuing doing business the same … Continue reading
Posted in Amazon, Apple Watch, Australia, Business, Customer Research, Customers, disruptive model, Gadgets, Gas prices, Loyalty, Maas, Marketing, Marketing apps, New retail ideas, People, Retail, retail apps, retail survival, retail systems, Shopping, SmartWatch
Tagged Amazon in Australia, Amazon Prime, Amazon., Blockbuster, Deal Extreme, Disruption, free delivery, home delivery, online retail, Retail, Retail news, retail threat, worried retailers
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